Privacy Policy

This Privacy Policy explains how Popular Electronics collects, uses, stores, shares, and protects information for our website, customer accounts, cart/checkout, inquiries, quotations, pro forma invoices, service bookings, delivery, returns, warranty/service support, complaints, and customer communications.

1. Information We Collect

• Contact and account information: Name, company, TRN if provided, email, phone, customer ID, contact person, address, login/account details, password reset data, and communication preferences.
• Order, quotation, inquiry, PI, and service information: Cart items, order details, quotation lines, customer approvals, pro forma invoice details, shipping/billing address, device/service ticket details, serial/IMEI where provided, repair notes, service photos, return/refund information, payment status, invoices, delivery notes, tracking numbers, and customer messages.
• Technical and security information: IP address, browser/device information, security logs, CSRF/session identifiers, cart/session state, form submission data, cookie preference, and basic website usage/security records.

2. How We Use Your Information

We use information to:

• Process orders, inquiries, quotations, PI, customer approvals, invoices, payment links, delivery, returns, warranty support, and service tickets.
• Protect accounts, forms, cart, checkout, customer portal, quotation/service workflows, payment-related communications, and admin/customer portals.
• Send operational updates about orders, quotations, approvals, payment, service tickets, delivery, returns, complaints, security, and customer support.
• Send marketing only where permitted or where you have a valid choice to opt out.
• Improve product information, website reliability, stock/quotation workflows, delivery experience, service quality, and customer support.
• Comply with legal, accounting, tax, warranty, consumer-protection, security, dispute, and regulatory obligations in the UAE.

3. Data Security

We use reasonable technical and organisational measures to protect data against unauthorized access, alteration, disclosure, or loss. This may include HTTPS/SSL, CSRF protection, login sessions, access controls, admin permissions, audit/activity logs, backups, secure email/payment workflows, and staff access limits. No website, email, payment, hosting, courier, or internet transmission is completely risk-free.

4. Sharing Your Information

We do not sell your personal data. We may share relevant data only where needed with:

• Courier/logistics partners for delivery, pickup, tracking, or returns.
• Payment processors, banks, payment-link providers, card/payment gateways, accounting/tax/invoice providers, and fraud-prevention/support providers.
• Manufacturers, suppliers, warranty centres, service technicians, repair partners, and parts vendors for quotation, PI, sourcing, warranty, service estimate, repair, replacement, or support.
• Hosting, email, call/SMS, IT, backup, security, CDN, map/tracking, and customer-support providers that help operate the website.
• Legal, tax, consumer, economic, law-enforcement, court, dispute-resolution, or regulatory authorities if required under applicable law or necessary to protect legal rights, customers, staff, systems, or the public.

5. Cookies

Our website uses essential cookies and similar browser storage so the website can work securely. Essential cookies may include CodeIgniter/session cookies, CSRF/security cookies, customer/admin login state, cart/session state, checkout/order/quotation/service form protection, password reset/security support, and a cookie named pe_cookie_consent that remembers your cookie notice choice.

At this time, the standard storefront layout does not intentionally load optional analytics or advertising tracking cookies. If optional analytics or advertising tools are enabled later, they should be controlled by consent where required and described in this policy.

You can manage or delete cookies in your browser. If you delete pe_cookie_consent, the cookie notice will appear again. If you block all cookies, login, cart, checkout, quotation, service booking, admin security, CSRF-protected forms, and customer portal features may not work correctly.

6. Your Rights and Choices

Subject to identity verification, applicable UAE law, tax/accounting obligations, fraud/security requirements, warranty/service records, delivery/order records, dispute records, and legally required retention, you may ask us to:

• Confirm whether we process your personal data and provide appropriate access.
• Correct inaccurate or incomplete account, contact, order, quotation, delivery, or service information.
• Delete or restrict certain personal data where we are not required to keep it.
• Withdraw consent for marketing communications at any time.
• Answer privacy or cookie questions through our contact channels.

7. Third-Party Links

Our site may contain links to manufacturer websites, datasheets, courier tracking pages, maps, payment gateways, social platforms, embedded media, or third-party tools. Their websites and services have their own privacy and cookie practices.

8. Retention

We keep information for as long as reasonably needed for the purpose collected, including website operation, account support, quotations/PI, orders, invoices, tax/accounting, delivery, returns, warranty/service records, complaints, legal claims, security, backups, and business records. Retention periods may differ by record type.

9. Updates to This Policy

We may update this policy periodically. Any material changes will be posted on this page with a revised update date.

10. Contact Us

If you have privacy, cookie, marketing-preference, order, quotation, PI, service-record, or data-access questions, please contact us at onlinesales@popularelectronic.com or through our Contact Us page.

Last updated: April 2026